“Little black rock” advertising campaign by the Minerals Council of Australia is derided on social media
By Megan Darby
The coal sector is having a hard time at the moment.
Yet in Australia, the Saudi Arabia of coal, new mines are a core part of prime minister Tony Abbott’s economic plan, such as it is.
On Sunday, the Minerals Council of Australia launched a fightback, in the form of its “little black rock” advertising campaign.
Here’s the video:
And the tweet:
— MineralsCouncilAust (@MineralsCouncil) September 6, 2015
The only problem is, they forgot to mention the health and climate change impacts. Twitter was happy to remind them.
— Jason Box (@climate_ice) September 7, 2015
Because #coalisamazing, it deserves a permanent place of prominence in the Museum of 19th Century Fuels.
— Lawrence Torcello (@LTorcello) September 7, 2015
— Kerry Glover (@TheRealKerryG) September 7, 2015
— Bill McKibben (@billmckibben) September 7, 2015
— Sarah Merrick (@SpeakSarahSpeak) September 7, 2015
— Nici Lindsay (@nicilind) September 7, 2015
At least one person liked it, though.