COP18 (28/11/12) – Michael Masha, Founder of FineWater Media, LLC talks about what a premium water is and his premium water brand Ice Swan.

He explains that bottled water does not have to be detrimental to the environment and how the only way to get water from a remote source to the consumer is through a bottle.

He explains how Ice Swan is water that has fallen as rain in Patagonia and has been stored in glaciers for many years.