Groupe Rocher has been involved in sustainability for 50 years. Claude explains this involves creating new approach to business that integrates an sustainability approach all along the supply chain. When asked about the critique that many companies at COP21 are here as part of their ‘greenwashing’ strategy, Claude tells us that Groupe Rocher act first before communicating their sustainability actions, and what communication they have regarding sustainability is minimal. Claude is hoping to see collective targets come out of the negotiations.