What’s the secret to communicating climate change?

By Ed King

Linking climate and biodiversity issues could be more effective in boosting support to address global warming than current strategies.

That’s the view of former BBC environment correspondent Tim Hirsch, who says focusing on the threat to vital ecosystems from climate change could make the issue more real for people around the world.

In an interview at the UN biodiversity talks Hirsch, who now represents the Global Biodiversity Information Facility, talks about the challenges of conveying a clear message on the climate to a variety of audiences, the potential of involving citizens in biodiversity ‘evidence’ collection and also assesses public awareness of climate change since 1992.

Read more on: Research |